![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![NBA star LeBron James, right instructs young Chinese kids and other participants in playing basketball at a campus event by Nike in Shanghai, China, 1 Stock Photo - Alamy NBA star LeBron James, right instructs young Chinese kids and other participants in playing basketball at a campus event by Nike in Shanghai, China, 1 Stock Photo - Alamy](https://c8.alamy.com/comp/W8EP04/nba-star-lebron-james-right-instructs-young-chinese-kids-and-other-participants-in-playing-basketball-at-a-campus-event-by-nike-in-shanghai-china-1-W8EP04.jpg)
NBA star LeBron James, right instructs young Chinese kids and other participants in playing basketball at a campus event by Nike in Shanghai, China, 1 Stock Photo - Alamy
![LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports](https://image-cdn.essentiallysports.com/wp-content/uploads/24b563b5-9f83-4753-9c17-f6e17c28a41b.jpg)
LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports
![Cleveland Cavaliers' LeBron James (23) makes his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003 NBA draft, made his Cleveland Cavaliers' LeBron James (23) makes his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003 NBA draft, made his](https://c8.alamy.com/comp/2D4EHH6/cleveland-cavaliers-lebron-james-23-makes-his-nba-debut-against-he-sacramento-kings-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-pp03110002-mbma-2D4EHH6.jpg)
Cleveland Cavaliers' LeBron James (23) makes his NBA debut against he Sacramento Kings in Sacramento, California October 29, 2003. The 18-year-old 6-foot-8 James, first pick in the 2003 NBA draft, made his
![LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports](https://www.essentiallysports.com/wp-content/uploads/GettyImages-1026775384.jpg)
LeBron James' Nike Deal: How Much Does the Los Angeles Lakers Star Make From It? - EssentiallySports
![Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old](https://c8.alamy.com/comp/2D3BRDY/cleveland-cavaliers-lebron-james-23-leaves-the-court-after-scoring-25-points-in-a-106-92-loss-to-the-sacramento-kings-during-his-nba-debut-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-mb-2D3BRDY.jpg)
Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old
![LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored' LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'](https://www.sportscasting.com/wp-content/uploads/2021/11/LeBron-James-Nike.jpg)