Nike Seizes Controversy By The Bullish Horns
The Nike Colin Kaepernick Ad Follows Trump's Campaign
Nike's diversity advert causing a backlash in Japan - BBC News
Controversy a victory for Nike's admen
Nike Inc: Developing an Effective Public Relations Strategy - The Case Centre
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Woke-washing: how brands are cashing in on the culture wars | Advertising | The Guardian
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation?
Criticism of Nike over Kaepernick ad prompts some to buy its gear — Andscape
Nike workers kicked, slapped and verbally abused at factories making Converse line in Indonesia | Daily Mail Online
Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market
ImageBloom - What Bad Publicity? - Nike & Colin Kaepernick
Nike sales spike in wake of Colin Kaepernick relationship - ProFootballTalk
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
Nike's Marketing Strategy: You Should Be (Just) Doing it Too
Nike And Kaepernick: Business 101
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Nike ethical issues | Ethical Consumer
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Data shows Nike is the most damaged associated brand following FIFA scandal – Marketing Week
Social Customer Service: 5 Brands You Should Learn From
An insight into Nike's Brand Reputation conundrum on social media (Facebook vs Weibo).
Analyzing Nike's Controversial Just Do It Campaign - Branding Strategy Insider
Just Do It: How Nike Does Public Relations | PR Superstar
Just Do It: How Nike Does Public Relations | PR Superstar
